Ethan Levy
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League of Legends: Why Riot should be catering to noobs
While player toxicity is a problem, F2P expert Ethan Levy writes that the first-time user experience is potentially a drag on the bottom line
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Bruce Wayne's Millions Can't Buy F2P Success
Game designer Ethan Levy examines why Warner Bros' Arkham Origins isn't matching the F2P stats of Injustice despite the popularity of Batman