Heather Nofziger, PhD
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96% of heavily engaged US gamers play on mobile - EEDAR
EEDAR head of consumer research Heather Nofziger disputes notion that hardcore audience steers clear of mobile games
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Share, Stream, and Show - How today's teens interact with mobile games
EEDAR head of consumer research Heather Nofziger looks at how developers can appeal to the younger set without alienating older audiences
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This holiday's mobile trends to watch
EEDAR senior analyst Heather Nofzinger shares insight on why players spend, where TV ads work best, and the high cost of loading times
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Platform, not gender, drives gamer differences - EEDAR
Dr. Heather Nofziger, EEDAR's head of survey research, offers some perspective on common misperceptions about gender