Mary Jane Irwin
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Bethesda Softworks' Pete Hines
The VP of marketing discusses the lessons learned from The Pitt debacle, MMOs and working with Jerry Bruckheimer
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Music games "not a fad" - RedOctane
Company co-founder is confident there much more to come from the genre
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Third parties 'misjudged' the Wii
RedOctane, EA and 2K mull over best practice for Nintendo's family machine
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SOE built Free Realms by 'listening to kids'
Director of brand marketing outlines ten myths that the company avoided on the way
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EA Sports seeks brand parity with Nike and ESPN
Peter Moore hopes company will provide "personal access to the emotion of sports"