Opinion (Page 2)
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What crisis? Xbox plays its hand, and it's impressive | Opinion
At its not-E3 showcase, Microsoft delivered a reminder of what it has to come
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In defence of the cosmetic whales | Opinion
Expensive in-game cosmetic items are a contentious issue that many developers tiptoe around – but this is the most balanced and palatable option for a modern business model
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Do players now value performance over graphical realism? | Opinion
Conventional wisdom is that graphical quality is more important but expectations may have shifted
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Sony’s Project Q offers far more Qs than As | Opinion
Unless PlayStation's new device has very aggressive pricing, it’s tricky to see what problem it’s solving
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Will players tolerate Overwatch 2’s broken promises? | Opinion
By cancelling much of the sequel’s new content, and with other F2P options a click away, Blizzard’s choice is a huge risk
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Nintendo Switch gets its swansong – what about its successor? | Opinion
With Tears of the Kingdom launching with no spec-bumped Switch Pro in tow, it seems increasingly likely that Nintendo has dropped that idea for something more radical
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Without Activision, what does Xbox do now? | Opinion
The missing ingredient in Microsoft’s Xbox business are the games themselves
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Could AI spell the end of the immersion-breaking NPC? | Opinion
The technologies behind ChatGPT et al could overcome some of the biggest problems with game world immersivity – but it's no plug and play solution
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Zelda: Tears of the Kingdom and the Super Mario Bros Movie are crucial for Switch 2 | Opinion
The current quarter is the Switch’s most important since the console launched
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The legal challenges of generative AI | Opinion
Harbottle & Lewis' Kostya Lobov lays out the potential pitfalls of using AI in your development process, and how they might be avoided
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The games industry needs to tell its story better to head off public concern | Opinion
GamesAid co-chair George Osborn suggests how the business can respond to media reports like the latest 'gaming addiction' scare
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Fortnite's evolution is delivering on metaverse dreams | Opinion
More than just a buzzword to Epic, the evolution of Fortnite is on the cusp of creating a genuine metaverse-esque platform with many millions of daily users
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As supply chain issues subside, the cold console war heats up | Opinion
For two years, supply issues have dampened competition between Microsoft and Sony – but now both sides will be out to prove superiority
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Two decades later, the cross-media dream is a reality | Opinion
Publishers' notions of franchises that span games, movies, TV and other media to create an experience that's more than the sum of its parts has finally found its time
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Will we see mid-generation console refreshes again? | This Week in Business
At this point in the last console cycle, Microsoft and Sony were getting ready to announce PS4 Pro and Xbox One X; we consider why they would (and wouldn't) do it again now
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VR isn't ready for a "must-play" experience | Opinion
Reggis Fils-Aimé is right about VR needing "must-play" games, but the sector isn't ready to play host to that kind of cultural phenomenon
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Microsoft in Brussels: Sound and fury, signifying nothing | Opinion
A slick presentation to the European Commission may sway regulators to support the Activision deal – but Microsoft’s much-vaunted concessions don’t address key concerns
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Did Microsoft do enough to convince Europe to let them buy Activision Blizzard? | Opinion
Updated: Microsoft made a strong case in Europe. But the real challenge is with the UK
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What would a Game Pass dominated landscape look like? | Opinion
Nobody is surprised by Microsoft's admission that Game Pass cannibalises paid sales, and many companies are untroubled – but a potential monopsony remains a threat for others
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Job cuts in the games industry happen more because of decisions in art, not technology | Opinion
SJN Insights consultant Sam Naji ponders the myriad factors behind the latest wave of layoffs
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How long can Microsoft float on goodwill? | Opinion
As a pandemic-distorted market starts to return to normality, the need for Xbox to impress with game exclusives has become urgent
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The EU sets its sights on game regulation | Opinion
EU regulation of game business practices is getting underway in earnest – but the industry still has time to get its own house in order before rules are imposed